In the current housing market, or any housing market for that matter, there are several things sellers can do to make their home stand out in the crowd.
Of course, during the "on-the-market" period, the home should be kept as clutter free as possible. Most experts agree that personal photos should be taken down, minor repairs should be made, and walls and ceilings should be freshly painted. Most agree that a pleasant aroma such as that from scented candles has a positive psychological impact on potential buyers. All of these make up the overall impression someone will have of you as a homeowner. All these factors are integral parts of the overall impression a potential buyer leaves with.
A few more ideas that have been proven effective are as follows.
1. Energy Conservation. Energy efficient appliances are attractive to potential buyers. Any project or renovation that makes the home more energy efficient will be popular with most buyers. Upgraded insulation, window replacements, caulking, and adding skylights can increase value, just to name a few.
2. Freshly painted decorative baseboards, crown molding, and door and window casings, are an excellent upgrade to any home, and are always a positive attention-getter with buyers.
3. Faux finishes, accented walls, or a simple coat of fresh paint can do wonders. This of course has to be done wisely. Just because your favorite color is bright green, doesn't mean you should paint the foyer wall that color. When choosing colors, you'll need to remember that you're trying to appeal to as many potential buyers as possible. You'll be able to paint green walls in your next home, and then tone them down when it's time to sell again.
4. Wood, tile and new carpet may be the most beneficial upgrade of all. If the home is clean and clutter free, new flooring probably stands out more than any other single thing. New carpet and flooring probably do the most to make the home feel new again. On the other hand, flooring that is chipped, torn, or dirty will make your home feel older and will give potential buyers the impression that it has been less than well cared for.
5. Adding a deck, or replacing an old one can add value to your home. Many buyers would prefer that a feature like this be "ready to use" when they move in.
In a nutshell, your home has to look good if you want to get a reasonably high offer for it. And if it is well kept, clean, and up-to-date, you should show it to as many people as possible. An online virtual tour will be very effective in getting your home in front of as many eyes as possible. Tell your agent that you want a virtual tour. The National Association of Realtors state that more than 80 percent of home buyers start their search online, and the one thing they look for more than anything else is numerous photos of the home. Buildatour.com allows up to 75 high resolution (nearly full-screen) images per tour.